AI in Advertising: What It Is, How to Use It and Companies to Demo

In 2018, Lexus released what it called the first advertisement scripted by artificial intelligence.Lexus used IBM Watson to analyze 15 years of “car and luxury brand campaigns that have won Cannes Lions awards for creativity, as well as a range of other external data,” according to Variety.

Watson was able to identify which elements from the dataset would resonate with viewers.AI-inspired PR stunt? Most definitely.

Yet it also points to a deeper, more important story:Artificial intelligence is taking over the world of advertising.Artificial intelligence isn’t just creating ads, though commercially available platforms exist that use AI to create ads without human involvement.

No, AI is transforming what is possible in the world of advertising at every level, from ad creation to audience targeting to ad buying.

In this article, we’ll walk through a working definition of AI as it relates to advertising.

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