Here’s what is discussed in this episode:
- What Katie King’s book, Using Artificial Intelligence in Marketing, is all about
- How the conversation around artificial intelligence has evolved in the last 12 months
- How AI tools can add value to an organisation
- Whether or not communicators are applying AI in their job roles yet
- What AI encompassesHow different companies are using and benefiting from AI
- Whether or not we’re ready to give our data to AI tools voluntarily
- Whether there is a cultural acceptance issue in Europe around AI and robots compared to Asia
- What the use cases are for AI in marketing, PR and communications
- What some of the tools we can start using now are
- Whether we really need to bother with AI just yet
- Whether automation will further erode trust, resulting in less human connection
- How machine learning is already bleeding into the mainstream world
- Where we should track to stay up to date with AI
Sorgente: Is Artificial Intelligence All Just Hype? (Podcast)